ProMax BDA

The initiative is an anchor program of the PromaxBDA Diversity Council, which is comprised of marketing executives from Fox Broadcasting, ABC, CBS, NBC, E!, A&E Networks, Turner, Viacom, Warner Bros. and AMC Networks. The program is designed to fast track the pipeline of diverse creative talent serving the entertainment marketing industry. 

Students receive intensive training in short-form writing, creative execution, and video editing and production. Upon program completion, students will make the successful transition into the on-air promotions workforce.

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Santa Monica City College Promo Pathway Program